NOW Co-Founders

Our attention and intention at N O W Empowerment Collective is to create Unity, which requires an understanding of other people’s needs.

Unity occurs when we connect our vision and passion with others in our community, which also gives us the confidence to connect to the larger community. This purposeful connection creates a greater outcome than we can achieve on your own. 

We need unity and quality resonance in order to create effective leaders that can create positive change. And that is why the team at NOW looks forward to assisting you on your journey as an emerging leader, and natural influencer in your career, business or community.

Elizabeth Ellames | Co-Founder 

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Creator and Author of the Living Attributes Typology  

“Master your talents, create your art, always give generously, and never give up on your loved ones or yourself.” ~ Elizabeth Ellames  

Hello, I’m Elizabeth, an Archetype Specialist and Creative Producer who has a passion for social change. I started my own business back in 1984 – with an extensive career in the world of personal and professional development, combined with studying Cinema and Film at Flinders University; I have applied this comprehensive body of knowledge to become an expert in the field of archetype branding for personal, career, business, and leadership development. I help people and businesses gain clarity about the value and culture connected to their story, their brand, and their purpose. I also create video content that validates people, culture, and community.

As a co-founder and principal team member of NOW it is my pleasure and responsibility to uphold the vision and integrity of the NOW Empowerment Collective brand. 

Cherie Rowett | Co-Founder 


Creator and Director of

“The brain or mind is amazing and is interconnected with our emotions, behaviors, instincts, and choices. Understanding how it all works can help us understand ourselves in social situations and team situations, and when facing or leading change.” ~ Cherie Rowett

Hello, I’m Cherie a passionate Praxis Consultant and as an experienced occupational therapist and lecturer, I bring a practical understanding of neuroscience to share. My motto is to be Mindful and Heartfelt in life. I have a holistic view of human wellbeing – where the quest for meaning and purpose is central – growing praxis for purpose. 

I relish the heartfelt vision and commitment as a co-founder with Elizabeth. I love supporting people to grow their resilience and wellbeing as leaders at this time in history when that is exactly what humanity wants and needs.

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