NOW Leadership Team

We are a team of talented individuals with a wide range of skills and experience.

We love what we do, and we do it with passion. – And we look forward to working with you.

Cherie Rowett |

NOW Co-founder & Director of Community Development

Cherie Rowett from Heart Choice Enterprises is also a Leadership Team member who brings an occupational and humanitarian lens to her role in co-creating transformative spaces, events, and programs with the NOW Leadership Team.

I accepted the invitation to become a co-founder of NOW Empowerment Collective, with a sense of responsibility to build a positive legacy for the next generations, who will benefit from new tools and pathways to cope with significant societal changes in livelihood and lifestyle.

Susan Knapp and Aaliyah Sirengo

Susan Knapp and her daughter Aaliyah Sirengo are from In2edAfrica – which is a start-up social enterprise with an intention to inspire, collaborate and educate people across the globe. They provide high-quality low-cost education to children in Kenya.

Aaliyah and I joined NOW because as agents of change we know together we can make a difference to our lives and the lives of others.

Aaliyah is seeding and leading a campaign Maisha Flow to eradicate period poverty from Korogocho, a large slum in Nairobi where we have a school. Through her role as a Board Member with NOW , Aaliyah has nurtured and grown this wonderful project through out 2021 and her intention is to continue with this important work into the future.

Aaliyah has created a job for one woman and is on the way to her first 1000 sanitary pad packs for girls in our community. The intention is to keep girls in school even when they have their period. 

Elizabeth Ellames |

NOW Co-founder & Director of Culture Development

Elizabeth Ellames author of the Living Attributes Typology is also a NOW Leadership team member. It is her pleasure and responsibility to uphold the vision and culture of the NOW Empowerment Collective brand. 

My original vision for NOW was to build a level of social and spiritual synergy that would create social change in our local communities, businesses and around the world. – And to offer a platform that collectively demonstrates a new style of leadership.


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